Stefan Lederer of Bitmovin | Interview snippets from NAB BuZZ 2018 podcasts with Larry Jordan

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Larry Jordan: Let's look at the operation of the actual compression itself. What does the tool look like? Are we needed to work with a programmer to be able to use this or can somebody that understands video production use this? What's the interface like and how complex is it to use technically?

Stefan Lederer: We have an API based product. APIs are application programming interfaces that are typically used by software developers to integrate the compression in a video workflow.

LJ: So, you're a headless back-end background process which somebody else has to write the interface for. Who do you partner with?

SL: Exactly. We have some monitoring interfaces. But the triggering, the control and those things are done via APIs. And we partner with system integrators that build custom front-ends, for example, for our customers, but also a lot of customers are now adding software engineering resources. Video companies are actually becoming Internet companies. Broadcasters are becoming internet companies to build up software development teams, to build up online video offerings, and that's great to see. It's a transition going on today.

To read and hear more of this 2018 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website,, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.

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