Michael Kammes of Key Code Media | Interview snippets from NAB BuZZ 2018 podcasts with Larry Jordan

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Larry Jordan: Now, take a breath. Tell me what cognitive services means?

Michael Kammes: It makes me sound smarter. It's actually AI in the cloud. It's doing facial recognition, logo recognition, speech to text, all in the cloud.

LJ: So, these are all cloud services? Even if we've got an app that's giving us access, they're actually pushing it out to the cloud for the stuff to occur?

MK: Correct. Traditionally, you're creating a proxy, a low-res version of your media, sending it up, the analysis is done, the results come back and then you pore over that data whether it be in your NLE or whether it be in your asset management system. And what Veritone does, it says,  "You know what? We're going to be your broker. We're going to be your aggregator. So, no matter what cognitive service, no matter what AI cloud provider you want to use, you can go through us and we'll decide which one is best for you so you're not relegated to the cloud provider you're already using."

To read and hear more of this 2018 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website,, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.

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