Ric Viers of Blastwave FX | Interview snippets from NAB BuZZ 2018 podcasts with Larry Jordan

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Larry Jordan: Our ability to hear frequency is on 400 samples per second. What does the additional sample rate give us? And I'm also going to ask you what does the additional bit depth gives us?

Ric Viers: The additional sample rate allows us, especially with sound design, to reduce the amount of noise when things are pitched down and not as much pitched up, but definitely when they're pitched down, and then when they're also ran through several plug ins and things like that. That helps as well as the bit depth which lowers the noise as well.

LJ: So, if all we're doing is recording a conversation, a 96k sample rate is not going to make a difference but as we start to manipulate the audio and bend it and add effects, having the additional bits to work with is going to help us?

RV: Yeah. Production dialogue at 48 is totally fine, and that's pretty much industry standard but for the sound design guys we try to do 96k or higher, yeah.

LJ: Cool. Now I understand. I was always wondering about this because I would see a choice that says 192k sample rate and I say,  "This makes no sense whatsoever." So, you can play with it and make it sound really awful. I'm sorry, really incredible.

RV: I do my best, yes.

To read and hear more of this 2018 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website,, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.

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