Phil Galler of Lux Machina | Interview snippets from NAB BuZZ 2018 podcasts with Larry Jordan

Larry Jordan: When I think immersive, I think of VR and headsets. Is that what you're talking about here?

Phil Galler: No, not here, but I think it also pertains in some of the other work we do and I think that looking at VR, augmented reality, augmented reality specifically, is going to be the future where filmmakers end up in some capacity. I think learning how to adapt our immersive environment workflows now into augmented reality applications that will work in the future is a huge chunk of why I'm actually here at NAB is to figure out what we can do.

LJ: I see augmented reality as being something that developers work with as opposed to something filmmakers work with because it's really an overlay of a technical construct; not a filmmaker telling a story. So do you see that augmented reality as being something filmmakers should pay attention to? Because developers, I can see, should be all over it.

PG: Yeah. I think that, right now, it's something developers are using heavily, but I think we'll find that artists and filmmakers end up having to use augmented reality because it becomes part of what we, as humans, are going to have as a huge chunk of society. An element of society is going to become this augmented reality and, because of that, we're going to naturally tell stories with it.

To read and hear more of this 2018 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website, larryjordan.com, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.