Dave Clack of Square Box Systems | Interview snippets from NAB BuZZ 2018 podcasts with Larry Jordan

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Larry Jordan: That strikes me as so much, so many different tools that it would be almost impossible for one person to learn. How do you help somebody get started?

Dave Clack: That's a really good point. In fact, when we have discussions with folks who come onto the booth, we spend a good five or ten minutes before we do any showing of software, just trying to find out what folks want. Workflow is crucial and, frankly, it's easy to deploy even good software badly.

So, finding out what people's real problems are, where's the pain, what is it they want to fix with an asset management deployment is really vital. So, really then, focusing in on those small parts of the workflow that really are going to be valuable is pretty critical both in terms of discussion tier and in implementations in the real world.

To read and hear more of this 2018 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website,, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.

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