Parham Azimi of Cantemo | Interview snippets from NAB BuZZ 2018 podcasts with Larry Jordan

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Larry Jordan: Let's focus on the type of company for the purpose of our discussion. What products do you have for the smaller work groups?

Parham Azimi: This is actually what we just recently launched. We launched a hybrid cloud media management platform, which we call Iconik.

LJ: Iconik?

PA: Yes. What we mean with a hybrid cloud is that we allow our customers to keep their original assets, they're basically terabytes and petabytes, on-premise and what we do is that we transcode to proxies and extract the technical metadata and push that automatically to the cloud. So we basically provide a presentation of what the customers have on-premise but in the cloud.

LJ: Why should we store it on the cloud if we've already got it stored locally?

PA: Storing the proxies, especially in the cloud, allows you to globally be able to collaborate with your colleagues or with external stakeholders. This is especially interesting for when you're editing content, for instance. If you have a global editorial team and you want to be able to collaborate with each other, you can do that using the proxies stored in the cloud and be able to, for instance, work on a Premiere project on one side and save that back to the cloud and allow your colleague on the other side of the world to pick that up using the proxies, continue work on it and, once you're done, we help you collect that original asset to be able to render the timeline for the final master.

To read and hear more of this 2018 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website,, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.

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