Vernon Freedlander of Bannister Lake | Interview snippets from NAB BuZZ 2019 podcasts with Larry Jordan

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Larry Jordan: Welcome back. Day two of NAB. This is Larry Jordan. I'm talking with Vernon Freedlander. He is responsible for strategic partnerships for Bannister Lake. Hello, Vernon. Welcome.

Vernon Freedlander: Hi Larry. Good to be here.

Larry Jordan: So what's Bannister Lake?

Vernon Freedlander: Bannister Lake is a Canadian data aggregation and graphics management software solution. When I'm discussing data, what we're talking about is that we're all familiar with that lower third at the bottom of the screen where news headlines come across.

Larry Jordan: Oh, those little streaming thingies.

Vernon Freedlander: That's right. That's right. And so what our software does is it gives a broadcaster the ability to ingest multiple data feeds at once, go into our database, and then the user can actually manage them. What I mean by manage them is they can create a very unique layout so they can have multiple data feeds on the screen and they can completely customize them. They can moderate them. They can edit them. They can manage them in terms of their end points where they end up being distributed to, and it allows broadcasters to get a lot more monetization opportunities and a lot more mileage out of those data feeds.

To read and hear more of this 2019 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website,, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.

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