Robert Kruger of Lesspain Software | Interview snippets from NAB BuZZ 2018 podcasts with Larry Jordan

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Larry Jordan: Well what does the word workflow mean to you?

Robert Kruger: Well I mean it's a very generic and very broad term. It's basically anything that happens when you touch media files. For some people, the most obvious thing is anything between camera and editing or camera and media management system. But for some people it's just organizing the media on their storage show, finding parts of their footage to use in social media. So it's very different.

LJ: What was it that caused you and your team to start the company?

RK: Well essentially it was experience as a filmmaker. Running into those problems and the limitations of the existing tools at the time, having to jump between five different tools, three different players. Format and compatibilities were a nightmare and we thought there must be a better way. We had been building huge cloud-based software for media management for larger companies. We thought we might apply that experience to the content production and filmmaking space.

To read and hear more of this 2018 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website,, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.

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