Don Shafer of Schneider Optics | Interview snippets from NAB BuZZ 2018 podcasts with Larry Jordan

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Larry Jordan: When would somebody pick a Schneider lens versus somebody else's, a lot of lenses from a lot of different companies. What criterion should you use for picking a lens?

Don Shafer: It depends on what you're shooting. Some of it might be physical characteristics of the lens itself, be it needing a requirement in terms of image circle, it could be a physical requirement, working in very tight spaces or on an apparatus that might have to be compact so there's lots of different issues going into it.

But of course, the field of view, the focal length, the speed of the lens, the performance of the lens obviously, there's a number of different factors. But generally speaking, cinema photographers want a particular look and they know the characteristics of each lens, they all have their unique look and that's what they're after, to try to have something signature that they know they can depend on for that particular shoot.

LJ: Well, it's a true statement that every manufacturer's lenses look different. But how do you manage to maintain a consistent look across all Schneider lenses?

DS: It's a secret recipe for sure. But we've been able to do that. In fact, we have two different lines of lenses here like I mentioned but they can be interchanged. We've designed them so that they color match. That's the biggest difference, is you want them all to match in color.

To read and hear more of this 2018 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website,, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.

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