Phillip Adams of PHABRIX | Interview snippets from NAB BuZZ 2018 podcasts with Larry Jordan

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Phillip Adams: Of course. The company is about 40 people and we're based in the UK. We design all our own products, we manufacture them and we supply them, and we own all the IP contained in them, so we're kind of experts in the field that we're in.

Larry Jordan: I want to talk about that. I grew up in live broadcast years and years ago and, in the States, Tektronix ruled in those years and that's just a statement. But we're moving away from videotape and we're moving away from SGI and we're moving to file-based workflows and traditional measurement gear don't work. Where does PHABRIX fit in, especially as we move to video over IP where you don't have an SDI cable anymore? Can we measure stuff?

PA: You can still measure things, of course. What we're previewing at this show, well not previewing, we're shipping products based on IP, so IP interfaces working with 2022ÔøΩ ÔøΩ6 and 2110. We have products here in a handheld form factor and also right mount products working with IP. IP is just the the connection at the end. Our product is a signal analyzer/generator/monitor we have kind of an ecosystem that does that and then IP is interfaces on the end and then some specialized tools that would that would help you with that further level of problems that you find in an IP network.

To read and hear more of this 2018 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website,, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.

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