Michael Shabun of Insta360 | Interview snippets from NAB BuZZ 2018 podcasts with Larry Jordan

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Larry Jordan: So it's like a panoramic shot?

Michael Shabun: It is, except it's a full panorama all around you. The beauty of this product is not only can you use it for traditional photo and video capture, but you can also live stream in full 360 to your social media, Facebook, YouTube, any site that accepts an RTMP server feed. Each lens is 200 degrees so, based on the overlap everything is live staged. The challenge with 360 up until this point has been, people don't want to sit at their computers for a week at a time and stitch things together manually because your content becomes irrelevant and it's too costly by the time you actually have to edit. So, by having a live stitch it eliminates all of the hurdles of why people never wanted to shoot in 360 in years prior.

LJ: So it strikes me that what you give us is the ability to experiment with this video in a round, in a very inexpensive and very flexible format.

MS: Absolutely and we started as a software company whereas a lot of these camera makers who are making 360 cameras, they can make the hardware and it's great, but what they can't do is create an easy user experience on the app side and we can do things like, we have a selfie stick that attaches to this camera. Every time you use the selfie stick, it auto erases from every shot, so it's literally like you have a Droneball everywhere you go. Super cool.

To read and hear more of this 2018 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website,, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.

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