Erik Weaver of Western Digital | Interview snippets from NAB BuZZ 2019 podcasts with Larry Jordan

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Larry Jordan: But this hour, we've got some great people to talk to and we're starting with Eric Weaver. He's the Global Director of Media and Entertainment, Strategy, and Market Development for Western Digital. Eric, you need a shorter title. Welcome.

Erik Weaver: I absolutely do. Thank you for having me.

Larry Jordan: I want to talk about Western Digital, but what does a global director of M&E, Strategy, and Market Development do from day to day?

Erik Weaver: So what I do is I'm looking at the bigger and broader trends as well as helping guide the internal organizationÔøΩ what are we looking at addressing from a messaging and strategy standpoint, how is the technology evolving to address some of those issues, what partnerships are we working on and creating better relationships with and investing into across the globe in the ecosystem.

Larry Jordan: Well, all of us are trusting our professional lives to storage and whenever you say storage, you're talking Western Digital but Western Digital has changed over the last two years. Tell me about what's been going on.

Erik Weaver: So Western Digital has actually acquired several companies over the last several years, including SanDisk and HGST, the original hard drive patents from IBM. G-Tech's been around and we've had them in the fold about six years I think-ish, but still get on and talk about that. But we've been growing, absolutely growing. So now we're creating a complete portfolio, from end-to-end to be able to deal with all the different storage needs.

To read and hear more of this 2019 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website,, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.

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