Alan Hoff of Avid | Interview snippets from NAB BuZZ 2018 podcasts with Larry Jordan

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Larry Jordan: One of the things that Avid has done is going to a subscription model which means we're essentially renting the software. Most of the time we're attached to the Internet. Does the software stop working if we're off in the wild somewhere editing and don't have Internet access?

Alan Hoff: No. It absolutely works without having internet connectivity.

LJ: When does it need to touch base with the mothership?

AH: Actually, I don't have the technical answer there for you but it is designed to be able to work on airplanes and that sort of things, so that's whether you have Wi-Fi connectivity or not. So, what's really cool is that with the Ultimate you've got Scriptsync, Phrasefind, these tools that were previously not standard, it's now less than 50$ a month to get the full-blown Media Composer Ultimate. But we are still offering perpetual licenses as well. So, people who have to go that way, they can do that.

LJ: So, if I can ask, you can actually still buy it?

AH: Yeah. You know, we're not going to force people to make a choice there.

To read and hear more of this 2018 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website,, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.

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