Andre Swanston of Tru Optik | Interview snippets from NAB BuZZ 2019 podcasts with Larry Jordan

Larry Jordan: Welcome back. It's day three of the 2019 NAB Show. This is Larry Jordan. Sitting next to me is Andre Swanston. He is the CEO of Tru Optik. which is a company that's been around for a while and I could not pass a test on what Tru Optik does. Andre, I'm so glad you're here because I wanted to learn more about the company for a long time. Thanks for joining us.

Andre Swanston: Thanks for having me.

Larry Jordan: How would you describe Tru Optik?

Andre Swanston: Really, Tru Optik is a data management company that handles measurement and privacy compliance for most of the leading media companies and ad tech platforms, working across the over the top and connected TV ecosystem.

Larry Jordan: Now translate that into English.

Andre Swanston: Ok. In layman's terms, we help advertisers and media companies better decipher and segment their audiences to tailor advertising. So that can be leveraging demographic data from companies like ComScore or household income data from companies like Transunion. We allow for more precise targeting and advertising across smart TVs and connected devices.

Larry Jordan: So who would be your client?

To read and hear more of this 2019 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website, larryjordan.com, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.