How to generate subtitles for your Amazon Prime Video

Add subtitles in multiple languages to reach a global audience

Jan 23, 2022

Amazon Prime Video is available to millions of viewers across the globe. Amazon knows the preferences of their customers and have the ability to recommend your film/TV series to its viewers who they know will be interested. That means your documentary/film/series has the potential to be viewed (and paid for!) by a huge audience.

Amazon Video Central

Sign up to Amazon Video Central, the “global platform for video content and delivery partners” here:

One of the requirements to submit your material to Amazon Video Central is a caption file (or subtitle file) and that’s where Simon Says comes in. We not only offer SRT exports from a transcript, but you can also translate it into numerous languages with their own SRT to reach an even wider, global audience on Amazon.

Here’s how to generate subtitles for your Amazon Prime Video Central submission:

  1. Export your final edit from your video editing application (leave out the music and sound effects tracks for better AI accuracy) and upload it to Simon Says:
Upload your video

2. Generate your transcript in the language of the media:

Select the original language for transcription

3. Make any edits:

Edit your transcript

4. Click Export and select Translate and the languages you want to translate your transcript to:

Select Translate in the Export modal, then click Let's do this at the bottom

Select Translate and then Let’s do this

Select language to translate to and pay, then click Let's do this at the bottom

5. Export and download your subtitles in SRT format, ready for your Amazon Prime submission! A .zip file containing the subtitle(s) will be download to your default download location. Unzip it to access your SRT files which you then upload to Amazon Video Central.


Distribute your content with subtitles and generate revenue globally with Amazon.

Related Help Articles:

How to caption Facebook videos

How to caption Vimeo videos

How to caption YouTube videos

Burned-in subtitles and timecodes

How to use the transcript editor

How to Translate Your Project