Tim Smith of Canon | Interview snippets from NAB BuZZ 2019 podcasts with Larry Jordan

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Larry Jordan: We're back and I'm talking with Tim Smith. He is the Senior Adviser for Film and Television Production of Canon USA. Hello, Tim. Welcome.

Tim Smith: Nice seeing you again, Larry.

Larry Jordan: Tell me what Canon USA, from your perspective from film and TV, what's Canon USA is doing today?

Tim Smith: This year is lenses.

Larry Jordan: Really?

Tim Smith: Which is a logical choice. Last year was about large format sensors, new cameras. Now, we need lenses to put on those large format, large sensors. And this year, we're producing a line of Sumire lenses. They're a line of cinema prime lenses that we're introducing here called Sumire. It's a Japanese word for a flower, and it's a unique design, a departure for Canon because like a flower, these lenses change their look and become more beautiful as you get them closer to wide open. It's very unique.

To read and hear more of this 2019 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website,, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.

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