Scott Murray of Telestream | Interview snippets from NAB BuZZ 2018 podcasts with Larry Jordan

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Larry Jordan: Tell me what workflow automation means to you.

Scott Murray: Telestream, people think of us as transcoding, which is taking from one codec format file to another. However, those files need to be created somehow and they need to go some place and sometimes they need to be stitched together and sometimes they need to have all kinds of variantsÔøΩ they need have ABR. It's all manual processing unless you have a sophisticated piece of software that is able to build, bring in a file, say,  "I need to create captions, I need to insert metadata, I need to create five variants of this." The workflow is the analysis software and actually being able to inspect the data, verify that it's correct, and create all the variants that are required.

LJ: I know this from the training that I do. I create a program every week and I've got to create a version for download, I've got to create a version for streaming, I've got a creative version to go to YouTube, I've got to create a version for mastering and archiving. What you're able to do is you're able to say I can automate all of this?

SM: Absolutely.

LJ: And then send it to where it needs to be sent?

SM: Yes, that's right.

LJ: And it works?

SM: Believe it or not. We just started shipping the will-work option recently.

To read and hear more of this 2018 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website,, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.

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