Laura Williams Argilla of Adobe | Interview snippets from NAB BuZZ 2018 podcasts with Larry Jordan

Larry Jordan: So where are you taking us?

Laura Williams Argilla: We are really focusing on helping people get more time being creative and making more high-quality work in the time that they have. We've seen an increase of demand in the industry where creative people are being asked to create more variations of content, more types of content than ever before and they're not getting any more time to do it. So where you may have just delivered one master asset before, now you're asked to do a shortcut for Facebook or Twitter or whatever social platforms, and then you're asked to localize it into different languages or to different markets. All of that takes time, but people aren't getting that time back in their production schedules, so our focus is really about allowing people to get the most out of the time they spend with our tools.

Doing things like shot matching in Premier helps get you right into that sweet spot for color so you can continue to make refinements instead of major changes to get to the refinement point. With , it's the same thing. Getting right into the zone where all you're doing is making minor adjustments instead of writing every audio level across the entire sequence. We're also looking at how we integrate with the Creative Cloud services overall, things like stock for motion graphics templates, putting those in the place where you find them when you need them and not having to spend the time searching to find things.

To read and hear more of this 2018 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website, larryjordan.com, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.