Ian McDonough of Blackbird Technology | Interview snippets from NAB BuZZ 2019 podcasts with Larry Jordan

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Larry Jordan: Welcome back. It's the fourth day of NAB. My name is Larry Jordan. Sitting next to me is Ian McDonough. He is the CEO of Blackbird. Hello, Ian. Welcome.

Ian McDonough: Hello, Larry.

Larry Jordan: Give us a clue. What does Blackbird do?

Ian McDonough: We allow our customers to create video in the cloud. We're a cloud-based, a natively cloud based editor.

Larry Jordan: Those two are contradictions in terms video and in the cloud. You have got to defend yourself. Why?

Ian McDonough: And I will. So yes you're right. Video in the cloud is a slow and laborious expensive ugly thing. Correct. We've created the solution. So we've created where it was slow and very difficult. We have created Blackbird which is a codec uniquely designed ground up to work in the cloud.

Larry Jordan: So are you providing editing software or are you providing a better way of getting our video up to the cloud and editing it?

To read and hear more of this 2019 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website,, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.

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