Eric Bolten of Zixi | Interview snippets from NAB BuZZ 2018 podcasts with Larry Jordan

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Larry Jordan: What else do you have that's new that I should pay attention to?

Eric Bolten: I think the bigger things that you're going to see, and an announcement's coming up and I'm not at liberty to describe them fully.

LJ: Go ahead. Nobody's listening; it's just you and me.

EB: But I would just say you're going to see very, very large-scale service providers who have been in the cloud facility, who are really trying to take on the virtualization of the television industry. We are moving off the satellites, we are moving away from fiber. Not that it doesn't have its place, but you're going to see the AWSs, the Googles, the Azures, and all of those large cloud providers play a major role in how television is made and produced. We're seeing our clients drive us to not only reduce costs, but they've got to chase a very moving network, with Millennials and Gen Z, who are not necessarily plugged into broadcast like previous generations. So the idea that you could take a brand and then have derivative programming that is customized, bespoke, and with it, the ads that would go and accompany that, this is the platform we're enabling for the big broadcasters.

To read and hear more of this 2018 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website,, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.

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