David Colantuoni of Avid | Interview snippets from NAB BuZZ 2019 podcasts with Larry Jordan

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Larry Jordan: You guys have been busy. Oh my goodness!

David Colantuoni: I'm exhausted.

Larry Jordan: First, tell me what the VP of Product Management does so we understand the perspective you're coming from. Then, I'm going to talk about the news.

David Colantuoni: Yep. So we sort of start the process on product development. We run the business of all the different entities at Avid. For me, it's Media Composer, audio products, cloud, and so forth. We work with engineering and architects to make the products.

Larry Jordan: Okay. So now that you've made the products, let's talk about the announcements. What's the news?

David Colantuoni: Okay. Well, we had a lot. I guess we'll focus on Media Composer. So this weekend, we have our Connect event, which is where we bring in a lot of our customers, and they come in. We have a reveal and it's quite extensive. It runs over the whole weekend, right before NAB.

So big announcements for Media Composer, we've been busy as you said. We relaunched the product essentially with a new user interface, something we've been working on for a little bit of time. We've extended the capabilities to more finishing and delivery type of things. Like with IMF and a 32-bit color pipeline. We've also introduced a new model of Media Composer that allows you to customize the interface so you can take Media Composer Ultimate and make it however you want to. And there's different sort of roles that happen in organizations that you might want a user to use a particular function, media loggers. You could set up the Media Composer just do logging functionality.

And then we also introduced a render farm or what we call distributed processing. And that's sort ofÔøΩ for the emerging high res workflows around 8K. We're finding that a lot of people just want to pet it. They don't want to spend time rendering so we can offload it to a render farm.

We've been pretty busy, and it really is a relaunch of the product essentially.

To read and hear more of this 2019 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website,, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.

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