Chris Brown of NAB | Interview snippets from NAB BuZZ 2018 podcasts with Larry Jordan

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Larry Jordan: It's obviously in NAB's self-interest to have the show continue and be successful and yet these are challenging times for any trade show. Not just getting exhibitors to attend but getting people to show up given all the online resources that are there. What are we doing to encourage the show to continue and grow in the future in broad strokes?

Chris Brown: It's always about adding new content and content, for us, comes in a couple of different forms. One is certainly exhibit floor and all the great exhibitors and technology that we have here. We're constantly always doing our best to look in that crystal ball and try to understand where things are headed, what kind of technologies are going to be important in the future, and what kinds of technologies are going to interest those new audiences. It's a dialogue that has to occur also with our exhibitors to understand, for them, what audiences are important. So then we go out and we do our best to mine those segments and bring companies in that are bringing something new to the show that will draw attention, draw interest from others.

The other content for us is on the on the education conference side. That's a very visible piece that we can build and begin to market early in the cycle and in the year for folks to say,  "Hey, these are the kinds of folks we're bringing to the show from a speaker standpoint, from an expertise standpoint that you might want to hear from." Again, they're looking at categories, technologies, trends that are forward focused and new that people would have an interest in.

To read and hear more of this 2018 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website,, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.

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