Stefan Karle of DoPchoice | Interview snippets from NAB BuZZ 2019 podcasts with Larry Jordan

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Larry Jordan: We're switching gears now from lighting instruments to the stuff that goes in front of lighting instruments. And Stefan Karle is the Managing Director and Owner of DoPchoice. And Stefan, thanks for joining us.

Stefan Karle: Thank you to be again in here.

Larry Jordan: Well, you know, we've had a chance to meet at a couple of other trade shows, and we've talked on the weekly show, but I've never had a chance to sit down and really talk about your gear. Tell me about what DoPchoice does.

Stefan Karle: DoPchoice is manufacturing everything that comes in front of light. We have started with a light controlled device called the Butterfly Crates and the Snapgrids but just generalize light, so it's just grids but you have also elevators and so on to generalize the lights. Our product we have started like five, six years ago was the soft boxes and we call it Snapbox because they are popping up very quickly and it is easy to set it up on location, which was quite a good success especially also with BB&S. We did a lot of projects together.

When we wanted to get bigger, if you need a solid frame that you have to attach to your light, it's this called the Rabbit-ears. The Rabbit-ears can hold then the Snapbag. It's called Octa 3, Octa 5, Octa 7 size. These frames are universal so you can put it on ARRI, you can put it on BB&S, you can put it on Cineo, you can put it on the Kyno Flo, especially for rental houses or the owners, the gaffers that own their own gear, the opportunity to be universal and multi-functional on set or on different shooting locations.

Larry Jordan: But we're already using soft lights, why do I need to put something in front of the light when it's soft to begin with?

Stefan Karle: We see it, for example, in here. If you're talking about the Grids, we have here two lights.

To read and hear more of this 2019 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website,, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.

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