Larry O'Connor of Other World Computing | Interview snippets from NAB BuZZ 2018 podcasts with Larry Jordan

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Larry Jordan: So, one of the things that surprised me, and I will confess I've heard of you guys for forever because you've been around for forever, but I always thought you were just a reseller, but you're actually a developer of your own stuff and that caught me by surprise about five or six years ago when I learned about that when you and I were talking. Do you consider yourself more a developer, manufacturer now or a reseller?

Larry O' Connor: We kind of do both. We love our channel. That's first for us and we consider our direct piece just another piece of our channel. But as far as you know from day one, the memory upgrades, storage solutions, we had the first bus-powered storage for Apple way back in 1992. I would say, from the get-go, we were a developer.

We certainly resell things but where we saw weaknessÔøΩ when I say weakness, I mean products that didn't do what the customer needed, didn't have consistency that the customer needed, didn't meet the requirements that customers had. We came in out of need, out of our own necessity. Me, personally, the people who work for OWC, the people that make us what we are, we were our own customers, we said we need something better and that's what we've been doing for 30 years.

To read and hear more of this 2018 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website,, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.

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