Christopher Johnson of

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Larry Jordan: Tell me what Mediaworkstations is because there's all kinds of hardware vendors around here, why should we pay attention to you?

Christopher Johnson: That's a good question. Our area of specialty is media, so we serve media professionalsÔøΩ content creators, storytellers, visual effects artists, CG artistsÔøΩ and what we provide is a fully custom solution. It's not just the CPU and the motherboard; it's if you need card readers, if you need 4 GPUs, if you need fiber, if you need 10 gigabit Ethernet, if you need a dual boot system, which is both Windows and Linux, we can do all of that. It's a fully custom solution and we're squarely focused on media professionals, so that distinguishes us from even Box and some of the other players in the field.

LJ: Well some media professionals would understand what you're actually talking about, but there's a lot of media professionals who wouldn't recognize a GPU from a CPU. How can you help us configure the system that's going to do what we need it to do?

CJ: That's a good question as well because there's basically two types of customers that come. One, they know what they need basically. You have a very good idea and you understand hardware and you have some technical knowledge and there's others, like you're describing, that don't have an understanding or an interest, really, in that. It's about finding out what are their core applications and, typically, the top three drive the hardware decision. What we're expert at is understanding how the software talks to the hardware so we knowÔøΩ If call up HP or Dell and you say,  "My core applications are Premiere Pro, After Effects, Cinema 4D and ZBrush," you're going to get crickets on the other end of the line,  "What's the best configuration for me?" But we know. It's something we're doing every day; we're artists and content creators ourselves. That's a very unique way that we can be helpful to those people.

To read and hear more of this 2018 NAB BuZZ podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website,, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.

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